Videos by app type

What the video looks like for ten kinds of app: the moment it opens on, the screens it draws, the hooks that fit. Anything with a phone screen works. These are the ones people ask about.

• Dating apps

  Describe the app and who it is for. The opening is a real moment: two people, or one person and a phone. The screens follow the anatomy people recognise: a big profile card with first name and age, two round action buttons, a match screen, then chat. About 12 seconds, vertical, first one free.

• Food delivery apps

  The opening is the doorstep or the table: a courier, or a person with the bag and their phone. The screens follow a delivery tracker: a map with the route and one courier pin, a sheet with the arrival time and a stepped progress bar, then the delivered state with a tick and a photo at the door.

• Fitness apps

  Open on the moment the app is for: lacing up at 6am, the last rep, the run that finally happened. The screens show a workout in progress with one big live number, a finished session with the headline figure large, and a week or streak view. Say what the app tracks and the screens will show that.

• Finance and budgeting apps

  Money apps sell calm. Open on the stress or the relief: a receipt, rent day, a balance checked in bed. The screens show a dashboard with one clear number, adding a transaction, a monthly chart and categories. Real screenshots work well here because the layout is the product.

• Productivity apps

  To-do, notes, calendar and focus apps. Open on the mess the app fixes: sticky notes, a full inbox, a missed call. The screens show today's list, a task opened, the week, and a done state. The Screen shape suits these, because the interface is the point.

• AI assistant and agent apps

  Say agents and you get software: a goal input, a list of runs with status pills, a finished run with a timeline of steps and one outcome. The opening is a person handing a job to their phone and getting on with their day. Describe the job the agent does and the screens will show it.

• Social and community apps

  Open on people together, or one person who wants to be. The screens follow a social profile: a cover banner, a round avatar overlapping it, a name and headline, a connection count, then a feed of post cards with reactions. One post opened full width. The feed is full, never empty.

• Language learning apps

  Open on the moment the app is for: ordering in a café abroad, a text from a partner's parents, a menu you cannot read. The screens show a lesson card, a right-answer state, a streak, and a phrasebook. Name the language and the situation, and the screens follow.

• Pet apps

  The animal is the hook. Open on the dog doing the thing, a person with a phone catching it. The screens show a live camera read or a profile, the result, and a history. Everything generated for one video is seeded from the same still, so it is the same dog in the footage and inside the app.

• Travel apps

  Open somewhere worth being: the platform, the trailhead, the hotel window. The screens show a trip or itinerary, a booking confirmed, a map with one route, and a saved list. Say what kind of travel and where, and the screens match it.