Reference

Formats

What formats can MEGA Pudu make?

Three edit shapes and six hook styles. Videos run 12 seconds by default, 4 to 30 on request, 1080 x 1920, with a phone on screen. Silent by default; reaction and UGC-style clips keep the opening clip's sound. Balanced opens on a hook card, Situation opens inside the scene, Screen is almost all app. The hook style changes the words, not the cut.

Three shapes

Each one is a different edit, not a skin. The planner picks from the brief. You can change it in chat.

Balanced
default
Pick when: The app does one thing and doing it is the point. The default.
Opens on
A hook card over a filmed moment
Caption lines
2
App screens
3
Situation
Pick when: The situation sells it. POV and faceless clips live here.
Opens on
Inside the scene. No title card
Caption lines
2
App screens
4
Screen
Pick when: The interface is the spectacle.
Opens on
A short hook, then straight to the app
Caption lines
None
App screens
5

Six hook styles

The hook is the first line. The style decides how it is phrased. Works with any shape.

Style	What it does	Example
Claim	A bold line about what the app does	“Translate your dog's face”
Confession	First person. A fail, or the moment you found the fix	“I stopped pretending I'd cook”
Curiosity	An open loop the app closes	“What Otto did while I slept”
Offer	The outcome, plus how fast or how free	“Dinner sorted in 10 seconds”
Use case	Who it is for, not what it is	“For when distance is hard”
Reaction	A line that stops the scroll on feeling	“I did not expect it to get this right”

Length, size, sound

True of every video, whichever shape and hook.

Length	About 12 seconds
Size	1080 x 1920, vertical
Sound	Off unless you ask in chat
Device	A phone. Web and desktop products are shown on a phone-sized screen
Screens	Your screenshots, up to 6, or drawn from your description
Open	A short generated clip of the moment the app is for. Silent unless sound is on. No presenter, no script
Edits	In chat. Words and timing re-render free. New footage or new screens spend credits
End card	App name and one line. On by default, can be skipped
Price	First video free, download included. Then $9 for 120 credits, about 12 videos. No subscription

Which format for which video

Video	Shape	Hook	Fit
Pre-launch video	Balanced	Claim, Curiosity	Yes
POV app video	Situation	Use case	Yes
Reaction video	Balanced	Reaction	Yes
App walkthrough	Screen	Claim	Partly
Faceless app video	Situation	Use case, Confession	Yes
UGC-style clip	Balanced	Confession, Reaction	Partly
Launch teaser	Balanced	Claim, Curiosity, Offer	Yes
Ad variants	Any	Claim, Confession, Curiosity, Offer	Yes

One video type is a no: App Store previews.

Describe the app and the video you want. The planner picks the shape.

Make my free video

Questions people ask

What is the difference between a shape and a hook?

The shape is the edit: what opens the video, how many caption lines it holds, how many app screens it cuts through. The hook is the voice of the first line. Any hook works with any shape. Changing the hook rewrites the words. Changing the shape rebuilds the cut.

How do I choose a format?

Describe the video and the planner picks. Say situation, faceless or POV and you get Situation. Say screen only and you get Screen. Say nothing and you get Balanced. Change it in chat afterwards, or ask for a different hook style by name.

Can I make a longer video?

12 seconds by default, the length that gets watched to the end on Reels, TikTok and Shorts. Ask in chat for anything from 4 to 30.

Can I make a landscape or square video?

No. 1080 x 1920 vertical only.

Does it have music?

Only if you ask in chat, like 'add lo-fi piano'

Do format changes cost credits?

Word and timing changes re-render free. Anything that needs new footage or new screens spends credits. The first video, and its download, is free.