Video typeYes
POV app video
Can I make a POV style video for my app?
Yes. Ask for a POV and the video opens inside the moment with no title card, the way POV clips do on TikTok and Reels. Your POV line runs as the first caption over the scene, a second line lands the point, then four app screens show what the app does about it.
How it is built
| Shape | Opens on | Caption lines | App screens | Hook styles |
|---|---|---|---|---|
| Situation | Inside the scene. No title card | 2 | 4 | Use case |
You get
- Opens in the scene, no title card
- Caption chips in the Reels style, so the line reads as native
- Four app screens, one more than the default shape
- A filmed moment from the person's side of it
You don't get
- Your own first-person footage. The open is generated
- A voiceover reading the line. The line is text on screen
- Anything longer than 12 seconds
POV: it's 11pm and you still haven't booked the dog sitter. Fetch finds vetted sitters nearby in one tap. Screens: sitters near you, sitter profile, booked.
Describe the app and the video you want. First one is free.
Make my free videoApps this suits
Questions people ask
What is a POV video?
A clip that drops the viewer into a scene from one point of view, usually labelled with a line that starts with POV. It works because the viewer plays a part in it. For an app, the scene is the problem and the app is what happens next.
Where does the POV line go?
Over the opening scene, as the first caption. The Situation shape has no title card, so the video starts in the moment and the line sits on top of it. The second caption lands the point, then the app screens take over.
Does the POV video have a voice?
No. POV clips are silent by default, so the trending sound you add when you post carries them, which is how most POV clips work anyway. Say 'with sound' in the brief if you want the opening clip's own audio.